| 1 |
Look beyond broad words such as “natural,” “green,” or “clean.” |
Find a clear definition of the claim and identify which ingredients, packaging elements, or production practices it covers. |
Specific, measurable criteria published on the product label or supporting documentation. |
Confirm that the product meets its stated purpose, such as cleansing, moisturizing, protecting, or conditioning. |
Vague environmental language without supporting details or limits. |
| 2 |
Review the complete ingredient list using standard cosmetic ingredient names. |
Check the full INCI list and compare the listed ingredients with the product’s sustainability explanation. |
A complete ingredient list in descending order of predominance, subject to applicable labeling rules. |
Look for ingredients appropriate to the product type and follow the recommended use instructions. |
Only selected “hero ingredients” are disclosed while the complete formula is difficult to find. |
| 3 |
Assess whether plant-based ingredients are responsibly sourced. |
Check the botanical species, country or region of origin, traceability information, and harvesting method where available. |
Supplier traceability records, sustainable agriculture standards, or documented wild-harvesting controls. |
Confirm that the botanical extract or oil has suitable stability, odor, color, and compatibility for the formula. |
“Wildcrafted” or “rare plant” claims with no origin, sourcing, or conservation information. |
| 4 |
Verify whether an organic claim is certified or independently controlled. |
Look for the certifier’s name, certification scope, certificate details, and the percentage of certified organic ingredients. |
A current third-party organic certificate covering the relevant product or ingredient. |
Check that organic status does not replace testing for safety, stability, preservation, and usability. |
The word “organic” appears prominently but no certification status or percentage is provided. |
| 5 |
Check ethical sourcing for high-risk agricultural or animal-derived materials. |
Ask how workers, smallholder farmers, and local communities are treated and whether supply-chain risks are assessed. |
Audits, supplier codes of conduct, fair-trade documentation, grievance procedures, and traceability records. |
Ensure the ethical sourcing program does not compromise ingredient purity, consistency, or formula performance. |
Ethical claims rely only on a statement of intent rather than documented supply-chain practices. |
| 6 |
Understand what “vegan” and “cruelty-free” actually cover. |
Determine whether the claim applies to the finished product, every ingredient, suppliers, and animal testing policies. |
A clearly defined policy, supplier attestations, and an independent certification where applicable. |
Confirm that alternative ingredients provide the required texture, efficacy, preservation, and skin compatibility. |
The claim is displayed without a definition, scope, or explanation of supplier controls. |
| 7 |
Evaluate the environmental profile of synthetic and naturally derived ingredients fairly. |
Compare renewable feedstocks, manufacturing energy, water use, biodegradability, persistence, and toxicity data. |
Life-cycle information, biodegradability testing, environmental fate data, or recognized ingredient assessments. |
Choose the ingredient that delivers the required performance with an appropriate concentration and safety profile. |
“Natural” is treated as automatically sustainable, or synthetic ingredients are rejected without evidence. |
| 8 |
Examine certifications instead of relying on certification-style graphics. |
Verify the certification body, standards covered, certificate validity, product scope, and any permitted exceptions. |
A searchable or verifiable certificate issued by an independent certification organization. |
Check the product’s stability, safety, sensory properties, and claimed benefits separately from certification status. |
A leaf, globe, or “approved” symbol appears without an identifiable standard or certifying body. |
| 9 |
Consider packaging and the ingredient’s required preservation system together. |
Assess packaging material, recycled content, recyclability in the intended market, refill options, and disposal instructions. |
Material identification, post-consumer recycled-content data, packaging assessments, and clear disposal guidance. |
Confirm that the package protects the formula from light, oxygen, moisture, and contamination throughout its shelf life. |
Recyclability is claimed without specifying the material, local infrastructure, or required preparation. |
| 10 |
Balance sustainability claims with independent safety and performance testing. |
Request evidence for stability, microbiological quality, preservative effectiveness, skin compatibility, and stated benefits. |
Product specifications, stability results, safety assessments, consumer-use testing, or controlled performance testing. |
Use objective measures such as hydration, cleansing efficiency, wear time, color stability, or user acceptance. |
Environmental credentials are emphasized while safety, shelf life, or performance evidence is unavailable. |